When Professor Johann F. Graf founded Novomatic in Austria almost 30 years ago, he could not have known that his business would one day grow to become one of the world’s largest integrated gaming groups, operating in excess of 105,000 gaming machines globally.
Growing up in a small post-war flat in Vienna with his grandparents, Graf qualified as a butcher before starting out on the road to success by tinkering around with amusement-type machines in his garage. “I was interested in engineering, but my parents insisted on a butcher’s apprenticeship, so I went to business school and became Austria’s youngest butchery foreman,” Graf said. “It was their biggest wish that I would someday inherit their butchery business, but I really didn’t want to, believing that this was no aim in life. I always wanted to be autonomous, because that grants you a certain degree of freedom and independence.”
Graf soon set up an operation repairing other people’s equipment before taking the early steps to becoming an operator by placing machines in bars. However, he found it increasingly difficult to get what he wanted locally and began importing pinball machines with his friend, Gerhard Brodnik, who had an electronics store. “To be honest, I was rather clueless about slots but, after all, we had a little company, Brodnik & Graf GmbH, which in 1980 became Novomatic,” Graf explained. “We really started from scratch. It was hard in the beginning and very difficult. The seed money was my first savings, about €3,600 in today’s money. In the late 1970s, we started to produce billiard tables. We sold them mainly wholesale but operated a few machines of our own.”
The mid-1970s was a watershed time for the amusement sector as manufacturers switched from electro-mechanics to electronics. Graf employed specialists in this new area and was soon named as the Austrian distributor for JPM International.
The small firm grew steadily by remaining true to its guiding principles, which include a steadfast focus on core competences in operational and production activities, in addition to a fair-minded, pragmatic approach; close cooperation with regulatory authorities; and an active awareness of its social responsibilities.
Today, Novomatic is active in Europe, Asia, Southern Africa and Latin America, and the company produced more than 100,000 gaming machines last year alone. Alongside its global distribution arm, the Gumpoldskirchen-based firm is also recognized as one of Europe’s leading manufacturers of electronic gaming equipment and is one of the three largest such companies in the world.
Novomatic is comprised of three holding companies. First, Switzerland’s Ace Casino AG, which focuses on the operation and management of three of that nation’s most successful casinos: Casino Mendrisio near the Italian border as well as venues in Bad Ragaz and Locarno. Then there is CSC Casino Systems AG in Switzerland, which operates casinos through the operational wing of its EDP subsidiary. The market leader in the Czech Republic, EDP’s manufacturing division supplies the entire group with finished metalwork and cabinet production parts, while its own ATSI high technology subsidiary was established in cooperation with Poland’s Technical University of Krakow and employs approximately 120 skilled programmers. Finally, there is Novomatic AG, which carries out a range of activities, from casino and gaming operations to manufacturing and related ancillary services. It has a sales and distribution network spanning 22 countries and exports to more than 62 nations across five continents through its own Austrian Gaming Industries GmbH subsidiary.
In 2005, Novomatic achieved a major milestone by earning €1 billion Euros for the first time, before going on to report consolidated revenues of €1.3 billion a year later. Consolidated revenues reached €2.1 billion in 2007, while 2008 saw a new landmark of €2.5 billion. The small firm that was founded by a butcher in a garage now employs more than 16,000 highly skilled staff around the world and, through various subsidiaries, holds more than 800 registered trademarks, patents and design registrations.
Nowhere is the rise of Novomatic more prominent and visible than in the opening of its new international headquarters and research and development center. Construction began in April 2008, and the facility has seen Novomatic create 52,000 square meters of additional space to house its ever-expanding teams of dedicated administration and research and development staff. With a length of 350 meters and 87.5 meters wide at its broadest point, the building houses modern offices alongside warehouse and production areas, in addition to an office tower that rises to 40 meters.
In 1996, Austrian Gaming Industries GmbH (AGI) was established as a 100 percent subsidiary of Novomatic AG, emerging from a consolidation of the research and development departments, the various production divisions, the international distribution organizations, and the marketing department of the former Novomatic Industries GmbH. From the beginning, AGI could draw on more than 15 years of experience in the industry, and it quickly rose to become Novomatic’s manufacturing flagship due to its creative potential, allied with enormous annual investment in research and development and its team of highly skilled engineers. In addition, it rapidly reached the enviable position of being a world market leader in the realms of interactive live games and multi-player gaming systems.
AGI stated that it benefits from the opportunity to test new developments in casinos and slot arcades and launch innovations only when the players’ response is truly enthusiastic. It revealed that this minimizes the risk to casino operators, who additionally benefit from AGI’s strong commitment to excellence in the precision processing of superior materials and customization to meet specific customer requirements.
AGI, headed by the charismatic Managing Director Jens Halle, as recently as 2007 publicly highlighted its international expansion and development target markets as Asia and South America. In the intervening period, both markets have brought sustained development and notable successes.
In Asia, AGI stated that a key development has been achieved in the Philippines, with significant installations being made in conjunction with distributor Orient Pearl Entertainment and Management Ltd. In addition, AGI has developed a strong relationship with PagCor, which has the unique position of being responsible for the regulation of gaming in the nation while simultaneously serving as the largest operator of gaming venues.
Across South America, Novomatic stated that its brand continues to grow in importance as both an equipment supplier and operator. At the recent SAGSE show in Buenos Aires, AGI celebrated its most recent expansions in Argentina and Paraguay. “With our market presence now enhanced by the formation of AGI Argentina and Crown Paraguay SA, we have a real presence across South America,” Halle said. “Thanks to the valued efforts and professionalism of our new team members, at SAGSE we where able to meet and welcome not just existing customers but make new contacts from Argentina plus other countries, such as Chile, Paraguay, Uruguay, Venezuela and Peru. Actual sales done at the show were higher than predicted, and there will be more to come in the near future as sales inquiries are followed up.”
AGI is a key supporter of many international events and exhibits at 16 key shows each year on average. However, the firm stated that it is concerned for itself and the many other global operating gaming firms regarding the scheduling of the annual trade show calendar. As it prepared for G2E last month, it had one eye firmly on the horizon and the upcoming International Gaming Exhibition in London.
AGI had its largest booth ever at the Las Vegas show and showed off a dozen new games alongside many other innovations. However, the company stated that the closeness of these two key events presents many logistical difficulties and, due to the present state of the economy, forces many potential visitors to choose only one. This has the effect of weakening both, and AGI stated that a more structured calendar is needed in order to be of more benefit to the whole international gaming industry.
Novomatic, its subsidiaries and partners continue to forge a huge presence throughout the world of gaming. Continent by continent, country by country, Novomatic asserted that its reputation for quality, excellence and service is continually growing while holding true to the values behind its corporate slogan, “Novomatic Leads, Others Follow.”
More about Novomatic
You must have heard about Novomatic if you are into gambling, and must have enjoyed products from them if you are an online casino gambling regular. Novomatic games are scattered all over the internet, so it is not possible for you to claim to be a professional gambler without knowing much about them. Even newbies may have heard a thing or two about this big software developer for websites.
Novomatic as a Company was funded by the man named Johann Graf in 1980, with the aim of delivering international casino software to top sites for both real money and free play modes. From its headquarters in Gumpoldskirchen, Austria, it has expanded to more than 43 countries. It raked in about €3.2 billion revenue in 2012 through an operating income of about €359 million. Some of the places where Novomatic has its branches include Chile, Berlin, and the US, and the group has three holding companies within it. In the bid to keep offering top rated software to casinos and to satisfy their teeming customers, Novomatic acquired the UK gambling company named Talarius in 2016. The purchase was made from the Tatts Group of Australia.
Growing further in their quest to satisfy their client casinos with innovative software, they went into partnership with Gamevy that is into the manufacturing of digital scratch cards. With this, the group can now face the lottery demographic and make the best of it. The Novomatic games come in both the download and flash versions. However, one of their high points is the amazing free titles they offer to websites.
Novomatic Casino Games
The Novomatic soft spreads across all type of games. Many people will tell you that whenever you get into a legitimate casino and wants to play their games, you won’t lack favorable titles. This is because they have the license to produce and offer both baccarat, blackjack, poker and the almighty slots. So, both in the new and old casinos, their legitimate games come in all variants and types. the most popular Novomatic slots available on top casino websites are Book of Ra Deluxe, Lord of the Ocean, Lucky Lady’s C, Sizzling Hot, Pharaoh`s Gold II, Magic Kingdom and many others. They are games you can’t get enough of.
The popular casinos that offer Novomatic soft games are too numerous to mention. Because of their reputation, this firm offers the Novomatic slots to legitimate and reputable websites only. Some of them are LV BET, Grosvenor, William Hill, Energy, Viks, AHTI Games, SlotsMillion, Casumo and others.